Nestle to Sell U.S. Confectionery Business

A core part for years of the Nestle food empire, the company announced that it is putting its U.S. candy business up for sale. The unit sells chocolates under the brands Crunch, Butterfinger, and Baby Ruth. Its annual sales are $920 million, which is 3% of the total sales Nestle has in the United States.

The move comes as Nestle, and other chocolatiers, attempt to adapt to a consumer that is demanding healthier snacks. Nestle is currently the fifth largest confectioner in the United States behind Hershey, Mars, Mondelez, and Lindt.

U.S. confectionery market share, 2016.

 

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