If you have a website published online, the potential for sustained growth is already well within your grasp. The key, of course, is to make sure that your site is user friendly and contains the features necessary to encourage consumers to purchase from you. Because of the immense competition in the marketplace today, people expect to have a positive online shopping experience. Failing that, they will just go elsewhere. Keep that from happening by considering the following components that you should add to your ecommerce website.
Include Up To Date Inventory
Little can be more frustrating to your customers than to decide that they want to purchase something, only to find out later that you do not even have it in stock. You want your website software to be equipped with a real-time inventory feature. This will allow you to instantly notify your consumer whether or not any given product is in stock, and how many is available. This will help retain customer loyalty and make it more likely that individuals will come back to you when they need something.
Offer Express Checkout For Customers
Many online stores have a poor reputation because of the checkout process. Customers want to be able to pay for their items, be assured that you have received the order, and then got on with their day. If you want to stand out from the competition, offer an express checkout feature for your customers. It should be easy to purchase your products and services. Allow users to log on and store their personal information. That way, the next time they return the process will be quick and easy for them.
Have Order Tracking Built Into the Site
Most times, you will be shipping the items ordered on your online site. As such, you want to offer online order tracking for your customers. Do not keep them wondering where their products are. They have already paid, so you want to at least provide them with the courtesy of real time tracking updates. When they log back into your site, they should be able to click on and receive a history of their order, right down to the anticipated delivery date.
Enhanced Security Options
People today are increasingly concerned about the safety and security of their personal information. You want to alleviate those fears by having enhanced security features built into your website. Use SSL data encryption, at a minimum, in order to beef up the security for visitors when they are on your site. You can display SSL Certificate seals on your home page to show customers that you take their security seriously. Many individuals today will not order from a site that does not demonstrate a high amount of security measures, so it will be in your best interest to incorporate this component sooner rather than later.
Adding these four components will help you stand out from other competitors in your field. You want to make sure that your website contains the information that your customers crave the most, followed by a robust shopping cart that is simple to learn and check out. If you can do that, you will be well positioned for success in whatever industry you are in.